Brand valuation of Brussels

Although Belgium didn’t perform well in the Nations Brand Index (fifteenth position rank with a brand valuation estimated at US$ 456 billion in 2005[1]), Brussels outperformed itself in the first-ever Cities Brand Index (CBI) of major international cities. The Anholt CBI found that New York and Los Angeles rank in the top ten, gaining high marks among global citizens. But Brussels had a higher recognition level than most European cities, with the exception of Rome, London and Paris. Recently the minister of Budget of the Brussels-Capital Region claims the brand valuation of Brussels at US$ 340 billion [2].


Although the valuation methodology is not the same and should not be compared, the top three industrial brands are far lower than cities : Coca-Cola with US$ 67 billion, Microsoft with US$ 56.9 billion and IBM with US$ 56.2 billion [3].


The Belgian airline companies took advantage of the high Brussel’s brand valuation. After the Belgian national carrier collapse (SABENA stood for Société Anonyme Belge d'Exploitation de la Navigation Aérienne), the new carrier took the name of SN Brussels Airlines. In January 2007, the regional Antwerp airport (Flanders) name was changed form ''Antwerp International Airport'' to ''Antwerp Brussels-North Airport' preferring the word “Brussels-North” in place of “International” ! Several decades ago, one of the regional Walloon airports, did the same by choosing “Brussels-South Charleroi Airport” as name.

Logical since " Flanders or Wallonia don't exist in branding terms " says Anholt[4].


[1] The Anholt Nation Brands Index, Fourth quarter 2005.

[2] A bout portant : Vanhengel : « Bruxelles vaut 340 milliards de dollars ! » Le Soir Sept. 19, 2007.

[3] Interbrand’s Best Global Brands, 2006.

[4] Dayfydd ab lago, Belgium’s Dilemma : To be or not to be ? Jul. 10, 2006.

18:29 Posted by St Wojcik in Brussels | Permalink | Comments (0) | Tags: brussels, brand value |  Facebook |


Doctoral Programmes in Europe’s Universities: Achievements and Challenges

A new report published this week by EUA gives an important insight into the state of doctoral education in Europe.

Doctoral Programmes in Europe’s Universities: Achievements and ChallengesIt highlights the latest trends in this key sector of higher education, such as, the introduction of new organisational structures to manage doctoral education, the increasing focus on learning ‘transferable skills’ and the growth in new types of doctoral programmes such as “professional doctorates”. Equally, it underlines the challenges that Europe faces if it is serious about attracting and retaining the best young research talent.

Amongst the findings, EUA’s work underlines that stakeholders (universities and public authorities) must do more to widen participation, to improve mechanisms for supervision and assessment, and to promote the international mobility of doctoral candidates. They must also take steps to ensure professional skills development is an integral part of all doctoral training.

The report also shows that national funding policies for doctoral education are too often fragmented, with a lack of coordination between government ministries, research councils and other funders. This fragmentation does not create favourable conditions for Europe to attract and retain the best doctoral candidates, who are often held back by inadequate funding and a lack of career opportunities.

Source :  European University Association News Sept. 6, 2007.